LIP SYNC BATTLE & VARIETY SHOW

Experience Direction · Creative Production · Community Engagement

THE CHALLENGE

Intuit Movement Studio had a passionate community — but no signature event that captured its personality, showcased its performers, or strengthened its brand culture.
Traditional dance recitals/showcases didn’t fit the values of the studio or the audience.

The challenge was to create a high-energy, community-driven flagship experience that:

• united dancers, families, and the broader community

• created a revenue-driving annual anchor event

• matched the elevated brand and creative identity of the studio

• scaled year over year without overwhelming internal resources

The vision:
A live-performance spectacle that felt more like a live game show than a recital — and became a cultural event in the city.

MY ROLE

• Executive Producer

• Creative Director

• Show Writer & Experience Architect

• Talent Direction & Casting

• Marketing & Communications Lead

• Sponsor & Community Partnerships Lead

• Operations & Logistics Oversight

• Stage Management + Technical Cue Direction

This was a true end-to-end production role spanning strategy, creative, logistics, team leadership, and execution.

THE APPROACH

I built the show as a complete experience ecosystem — not just a performance.

1. Experience Design

Defined the concept, tone, pacing, and emotional arc of the night, shaping it as a hybrid between a variety show, lip sync competition, and festival-style entertainment.

2. Creative Direction

Produced all creative elements including:

• show format + run of show

• opening and finale concepts

• choreography direction

• projection and audio cue design

• costume direction

• narrative elements + emcee scripting

Everything was built to feel cohesive, energetic, and brand-aligned.

3. Participant Journey

Developed a clear, structured path for performers:

• auditions

• rehearsals

• costume guidance

• stage blocking

• technical previews

• backstage systems

The process made performers feel confident and supported, regardless of experience level.

4. Production Systems

Built repeatable, scalable systems including:

• casting workflow

• scoring and judging protocols

• stage management and cue sheets

• backstage traffic flow

• tech booth communication

• safety + performer coordination

• volunteer and crew operations

This allowed the event to scale from a small showcase to a multi-night, sold-out production.

5. Brand + Marketing Execution

Led:

• brand identity for the show

• trailer + teaser campaigns

• social media launch strategy

• ticketing flow + conversion strategy

• email communications

• community partnerships + cross-promotion

The tone was bold, fun, and community-focused — driving excitement and anticipation.

THE EXPERIENCE

The annual Lip Sync Battle + Variety Show became:

• a 650+ attendee, multi-night theatrical production

• a fully choreographed, immersive audience experience

• a showcase of dancers, community members, instructors, and local talent

• a cultural event that people talked about long after it ended

Features included:

• interactive audience voting

• live judging

• curated story beats between acts

• high-energy transitions

• custom lighting + projection design

• themed costume storytelling

• finale group numbers

• the signature “Battle” structure

The experience was designed to feel polished, playful, and unforgettable — a blend of community theatre, professional production, and festival energy.

THE RESULTS

SOLD-OUT EVENTS

Multiple sold-out nights (650+ total attendees)
High-ticket demand and waitlists

COMMUNITY IMPACT

The show became a flagship cultural event in the city — attracting dancers, families, and community supporters AUDIENCE EXPERIENCE

Consistently high audience satisfaction, returning guests, and word-of-mouth buzz.

SCALABILITY

The production system became fully repeatable and expandable, enabling:

• themed annual variations

• multi-night formats

• finals structures

• expanded categories and casting

BUSINESS IMPACT

Created one of the studio’s strongest annual revenue drivers — through ticketing, sponsorship, and community visibility.

BRAND IDENTITY

Positioned the studio as a creative, culture-led, community-first organization that produces experiences, not just classes.

THE THROUGH-LINE

Lip Sync Battle wasn’t just an event —
it was a brand expression, a community builder, and a repeatable experience system designed intentionally from strategy to execution.