Hi, I’m Melissa 

I turn complexity into workable direction.

I BRING strategy, messAGe, experience, and systems into one coherent path— and build the structure that turns intention into outcomes.

EXPLORE MY WORK

SELECTED BRANDS

  • Intuit Movement Studio

    Intuit movement studio

  • BC Lottery Corporation Logo

    BCLC

  • Lumiere Quality Cannabinoids

  • WHISTLER BLACKCOMB

  • Scratch & WIN

  • Lip Sync Battle

  • hendrick's gin

  • Sailor Jerry Rum

  • Chevrolet

WHAT I DO

I help the work make sense— naming what’s needed and shaping the way forward.

While I’m happy to get tactical, my focus is on making the whole system function as one.

STRATEGY

I define the plan.
Clear priorities, structured goals, and a roadmap that guides what comes next.

MARKETING

I make the message - and the marketing strategy behind it- make sense.
Who it’s for, what you’re saying, and how it shows up — so marketing actually lands.

EXPERIENCE

I shape how your brand is experienced.
Website, content, events, campaigns, and in- person touchpoints that feel like one cohesive story.

SYSTEMS

I make the work easier to do.
Simple, repeatable structures that keep things organized and moving smoothly.

SEE THE WORK

HOW I WORK

I see what’s really there.
I name what matters most.
I shape the structure that MOVES THE WoRK FORWARD.

WHAT THIS LOOKS LIKE

FEATURED WORK

work spanning strategy, marketing, messaging, experience, and systems— showing how i make complex environments coherent and build systems that work.

  • Intuit Movement Studio: Brand, Experience & Growth Engine build

    Brand Direction· Marketing Strategy · Experience Design · Content & Social · Community Growth Systems & Operational Alignment · Retention & Revenue Strategy

    SEE THE WORK

  • Lip Sync Battle : Experiential brand & Large-Scale Event production

    Experiential Brand Strategy · Community Engagement · Creative Direction · Event Production · Marketing & Communications · Operational System

    SEE THE WORK

  • CHEVROLET X TWSSf: INTEGRATED EXPERIENTIAL & UGC SOCIAL CAMPAIGN

    Integrated Campaign Strategy · Social & Content Strategy · Experiential Activation · Creator Management· On-Site Production Leadership·

    CASE STUDY

  • Lumiere CBD: Zero-to-ONE wellness brand & multi-brand growth strategy

    Brand & Marketing Direction· Messaging & Narrative · Digital Strategy · Experience & Creative Direction · Customer Journey Design · Systems Alignment

    SEE THE WoRK

  • BCLC: Category Growth, Portfolio Strategy & New Channel Expansion

    Product Strategy · Retail & Channel Strategy · Integrated Marketing· Portfolio Leadership ·Product Lifecycle Management · Product Innovation & Development · Partnership Cross Functional Leadership

    CASE STUDY
COntact me

WHAT I BRING

01 — Clarity & Diagnosis

I find the real problem fast — the gaps between brand, marketing, and execution — and translate complexity into direction teams can act on immediately.

03 — Strategy That Works

No abstract decks.

I build strategies that fit your constraints, your team, and your actual capacity — so plans don’t die after presentation.

04 — Hands-On Leadership

Director-level strategy paired with roll-up-your-sleeves execution.

I can build the plan and get it out the door.

02 — Cross-Functional Alignment

I align brand, content, digital, and operations so teams stop working in silos and start pulling toward the same outcome.

05 — Outcomes Rooted in Reality

I design strategy around real business objectives and the real audience you serve — ensuring every decision maps to priorities, not vanity metrics or hype.

If it doesn’t move a business priority or reach your ACTUAL audience, It’s just noise.

I’ll call that out — every time.

MY STORY, iN BRIEF

across agencies, crown corporations, and creative organizations, I’ve shaped work that needed focus, structure, and a clear way forward.

→ About me